Happy McBirthday!

Can you believe it? Mr. Big Mac has just turned 40! Its time to McParty!

“Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun” is literally hard wired into my brain as well as it is in most aging boomers! Lets face it, fat tastes damn good to those finicky little organs called taste buds, and a Big Mac literally oozes with yummy carbon and hydrogen molecules. In my mind, the Big Mac is the undisputed king of “comfort food”, but let us not forget it’s almost medicinal like ability to cure the most stubborn hangover. Who among us has not sought out this savory treat after slamming down a few too many? I don’t know about you but those 30+ grams of fat go along way in soothing my neuropeptide starved gray matter.

Aside from Big Mac’s obvious health benefits and its undeniable appeal to all the gastronomists of grease out there, perhaps some of you might be unaware of the enormous influence of Big Mac on global financial markets? It is almost with certainty I say many monumental and life changing monetary decisions effecting you and me today are likely based on some policy wonk’s take on the latest “Big Mac Index” numbers so diligently compiled by The Economist, that bastion of fiscal acumen.

Those identical twins of water-laden, ground cow parts; solidified by a blast of liquid nitrogen, topped with a massive dollop of American “French” dressing, shredded iceberg lettuce, a slice or two of Velveeta and a sliver of dill and onion and then tucked between three layers of bread with the absorption power of a truckload of Bounty towels; may just be one of the most important innovation of our generation.

Dear Master McMarketers of the McDonald Universe, please don’t ever think of taking our beloved Big Mac away! If anything, maybe times are ripe for a “Supersize” upgrade!